Koki Matcha

Koki Matcha is a conceptual matcha brand I created as a personal exploration into brand identity, product presentation, and visual storytelling. Inspired by the calm and ritualistic nature of tea culture, I designed a cohesive aesthetic that blends modern minimalism with subtle traditional elements. The homepage layout focuses on clean navigation, soft gradients, and product-forward visuals to immerse users in the brand experience. From color palette to typography to packaging mockups, this project allowed me to experiment with tone, texture, and layout while maintaining a strong sense of brand cohesion and purpose.